Exclusive Range Rover Fifty celebrates 50 years of innovation

Range Rover is celebrating its 50th anniversary since it was launched globally and Jaguar Land Rover wanted to commemorate this celebration with an exclusive model – Range Rover Fifty. Limited to 1,970 units worldwide, honouring the birth year. It had set a benchmark for all other 4x4s to follow in terms of design, refinement and engineering innovation.

From its clamshell bonnet, it’s distinctive floating roof, split tailgate and front fender vents, these features have remained synonymous with Range Rover over the past 50 years and that design is what led it to be the first vehicle ever displayed in the Louvre. Engineering wise, the vehicles have evolved, yet remained at the forefront of technical innovation by achieving a number of world firsts along the way.

It was the first SUV to feature a permanent 4WD system when launched, in 1989 was the world’s first 4×4 to be fitted with ABS anti-lock brakes. A few years later, in 1992 it became the world’s first 4×4 to be fitted with electronic traction control (ETC) and automatic electronic air suspension, for that wafty, cloud like feeling on and off-road. Then, in 2012, the Range Rover became the world’s first SUV to feature an all-aluminium lightweight construction, making it lighter, stronger and more efficient.

A luxury SUV doesn’t normally find itself in muddy fields being used as designed but the Range Rover has won the Paris-Dakar rally twice. The limited edition Fifty is based on the latest Range Rover Autobiography, available in both standard and long wheelbase body designs and features a smattering of bespoke exterior accents and two new 22-inch wheel designs.

Available in four curated colours – Carpathian Grey, Rosello Red, Aruba, and Santorini Black whilst Land Rover Special Vehicle Operations is offering the Fifty in three very limited Heritage colours reproduced from the original 1970 Range Rover palette; Tuscan Blue you see in the photos, Bahama Gold and Davos White.

Inside, a unique ‘1 of 1970’ plaque will feature on the centre console, headrests, dashboard and illuminated tread plates with a ‘Fifty’ script created personally by Land Rover’s Chief Creative Officer, Prof Gerry McGovern OBE.

There has been no indication on pricing just yet but a V8 Autobiography starts at just over £110,000 so expect a premium over that for the luxury of a limited edition.

Dakar: the most grueling rally known to man

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The Dakar rally formerly known as the Paris-Dakar is one of the most grueling rally raid events in the world. It is a mixture of motorbikes, cars and trucks attacking a terrain so arid that there are barely any living organisms. Every pit stop the vehicles need to be stripped and thoroughly cleaned before being reassembled for the morning.

The 2015 Dakar rally marks the 36th rally, which will start on the 4th January 2015 in Buenos Aires in Argentina. The teams will endure a trek of over 6000 miles travelling through Bolivia and Chile and returning to Buenos Aires on the 17th January.


Thierry Sabine thought up the rally when he was competing in the Abidjan-Nice rally and got lost in the desert, realizing the desert is a perfect place for a rally.

Peugeot was the first car manufacturer to compete against another 181 vehicles in the opening 1978 rally travelling from Paris to Dakar which it won courtesy of Ari Vatenen behind the wheel of a modified 205 T16 Grand Raid. The marque went on to win another three times in 1988,1989 and 1990.


Competitors are placed in three different vehicle classes;

  1. Moto class that is further split into three groups, the first includes marathon bikes, which are, lightly modified production motorbikes. The second is Super-production bikes, which are substantially modified motorbikes, and the third are quads.
  2. Car Class made up of T1, T2 and open groups. Peugeot are entering the 2008 DKR in the T1 category whereby vehicles need to weigh less than 3,500kg, two-wheel drive or four-wheel drive, either petrol or diesel and are considered as ‘Improved cross-country vehicles.’ T2 include ‘cross country series production vehicles’ which tend to be full four-wheel drive vehicles. OPEN class tends to include SCORE trucks, which are known as the Baja trucks made more famous by the viral video by Monster energy drink. (Which can be seen here)
  3. Truck class sometimes known as the ‘Lorry’ class includes T4 trucks over 3,500kg, which are homologated. T5 trucks are mainly support vehicles providing assistance to the competitors.

On its 30th anniversary, the Dakar was cancelled only days before it was bound to start after terror threats were made against it. Ever since, the rally has been held in South America.

The Dakar rally is no easy feat for man or machine, in 2014 less than 50% of the 431 competitors did not finish the rally and over the past 35 rallies more than 70 people have lost their lives including that of the founder Thierry Sabine.

In the last three rallies, competitors running quads and motorbikes ran Marathon stages whereby the rider wasn’t allowed to call on their teams to help fix or fettle with the machines. This year, all competitors will have to deal with marathon stages and sleeping in makeshift shelters overnight.

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This year, Peugeot will be entering the 2008 DKR which is a two wheels drive off-road vehicle built on a tubular steel chassis fitted with carbon fibre body work. It is powered by a bi-turbo V6 diesel engine mated to a six-speed manual sequential gearbox churning out 336bhp and 800Nm of torque. With stages averaging up to 560 miles the 2008 DKR is fitted with a monumental 400-litre fuel tank. Let’s hope the 2008 DKR can sit among the other Peugeot greats that have dominated the Dakar rally in the past.