Exclusive Range Rover Fifty celebrates 50 years of innovation

Range Rover is celebrating its 50th anniversary since it was launched globally and Jaguar Land Rover wanted to commemorate this celebration with an exclusive model – Range Rover Fifty. Limited to 1,970 units worldwide, honouring the birth year. It had set a benchmark for all other 4x4s to follow in terms of design, refinement and engineering innovation.

From its clamshell bonnet, it’s distinctive floating roof, split tailgate and front fender vents, these features have remained synonymous with Range Rover over the past 50 years and that design is what led it to be the first vehicle ever displayed in the Louvre. Engineering wise, the vehicles have evolved, yet remained at the forefront of technical innovation by achieving a number of world firsts along the way.

It was the first SUV to feature a permanent 4WD system when launched, in 1989 was the world’s first 4×4 to be fitted with ABS anti-lock brakes. A few years later, in 1992 it became the world’s first 4×4 to be fitted with electronic traction control (ETC) and automatic electronic air suspension, for that wafty, cloud like feeling on and off-road. Then, in 2012, the Range Rover became the world’s first SUV to feature an all-aluminium lightweight construction, making it lighter, stronger and more efficient.

A luxury SUV doesn’t normally find itself in muddy fields being used as designed but the Range Rover has won the Paris-Dakar rally twice. The limited edition Fifty is based on the latest Range Rover Autobiography, available in both standard and long wheelbase body designs and features a smattering of bespoke exterior accents and two new 22-inch wheel designs.

Available in four curated colours – Carpathian Grey, Rosello Red, Aruba, and Santorini Black whilst Land Rover Special Vehicle Operations is offering the Fifty in three very limited Heritage colours reproduced from the original 1970 Range Rover palette; Tuscan Blue you see in the photos, Bahama Gold and Davos White.

Inside, a unique ‘1 of 1970’ plaque will feature on the centre console, headrests, dashboard and illuminated tread plates with a ‘Fifty’ script created personally by Land Rover’s Chief Creative Officer, Prof Gerry McGovern OBE.

There has been no indication on pricing just yet but a V8 Autobiography starts at just over £110,000 so expect a premium over that for the luxury of a limited edition.