Nike is bridging the gap between data and design

Nike has recently announced a new apparel line that fuses athlete data with design. We have seen something similar when Adidas announced the FUTURECRAFT.STRUNG concept for shoes.

“Athlete data and digital design converge, a mastery of body-motion study meets virtuosic traditional craftsmanship and cushioning platforms are reworked in experimental new silhouettes.” The unconstrained application of these elements comes to fruition in the Nike Design Exploration. The latest in this journey is ‘Every Stitch Considered,’ a lifestyle collection that combines craftsmanship with data-informed fit and function.

Kurt Parker, Nike VP of Apparel Design said, “Every Stitch Considered is ultimately a sportswear-inspired lifestyle collection, but our unique understanding of the body in motion, based in decades of scientific study, paired with dedicated old-world Italian craftsmanship, sets these garments apart as distinct, timeless articles.” The collection will be released on October 26th.

Nike ISPA Drifter Gator promises to keep your feet dry

Nike ISPA, an arm of Nike that has a very specific philosophy – Improvise. Scavenge. Protect. Adapt. Basically pushing the boundaries of their designers to answer questions and the Nike ISPA Drifter Gator does just that.

The Drifter Gator is a shoe that is prepared for any shift in the weather, with an integrated gator that can be deployed and used when needed. It wraps around the leg, forming a waterproof membrane that will keep legs dry during cycling or walking in bad weather. Once you are back inside, roll it up and carry on with your day.

The sole, as on the original Drifter, is built with a lightweight, supple foam compound that includes regrind Nike ZoomX foam — a key component of Nike’s fast marathon shoes. The shoe’s upper shifts from a split toe design to a hearty full toe form to provide stability and prevent abrasion.

The Drifter Gator is due for release on October 8th at £189.95, here in the UK.