Human Race Football shirts

If you could redesign your favourite football shirt, what would influence it? Memories of great matches, significant moments and memories?

That’s what Pharrell Williams, Human Race Creative Director chose to do. Each football shirt has been inspired by each club’s past, with their legacies serving as the foundations of the design process, reflecting today’s football culture through the lens of Human Race.

With a hand-painted aesthetic, the club crest and partner logos are created to give a unified look through style. This is the first time these clubs have collaborated together on a project like this, helping demonstrate that football is for everyone.

The clubs involved are; Arsenal, FC Bayern Munich, Juventus, Manchester United and Real Madrid. The full kits are available now on adidas.com.

Nike revives the Phantom GT football boot

Who remembers the fantastic Nike Football series of adverts titled – Secret Tournament? The greatest footballers of that generation in 3-a-side teams battle out to be the best on an oil tanker. Eric Cantona was the commentator and ‘A little less conversation’ was the theme tune. All to launch a football boot.

Well, Nike is now reviving the boot in the Phantom GT Scorpion. The link between the secret tournament and boot materializes through a chrome upper and plate referencing the tournament’s ball, painted brush strokes mimicking the on-ship location and the yellow and black hazard stripes framing the goals.

Added to that, the scorpion graphic that now features the phrase “Secret Tournament” and “Engineered for Skills”. Who thinks Nike needs to go back to these fun ads? The boot is available now on nike.com for £239 for the Elite FG version.

Remind yourself of what a great series of adverts they were with the full sequence below.

Nike Flight: A game changing football

Football is a sport that brings out the best and the worst in people and if the football performs in a way that isn’t familiar to players it can cause mistakes and somewhat spectacular goals. Who remembers the 2006 Adidas +Teamgeist and the 2010 Jabulani? One didn’t go where players expected and the latter ended up slowing down part way through flight.

Nike Flight is said to change all of that, addressing the issues of inconsistent aerodynamics through the revolutionary ball design. Called AerowSculpt technology, the ball is said to travel 30% truer than its predecessor. That means if you miss, it is 30% more likely to be your fault than the ball’s.

The Nike Innovation Lab spent eight years of research looking into improving the consistency of a football’s flight. This meant measuring ball flight through numerous different kicks in a game, recreating in the lab with a robot leg before turning to testing different constructions and materials.

The team worked through 68 different iterations over thousands of hours with over 800 athletes participating in the research. The result? Nike Flight.

Fitted with Nike’s proprietary aerodynamic technology called AerowSculpt, the ball promotes air movement around it rather than gripping it much like the dimples on a golf ball.

It is built with a fuse-welded four-panel construction with 40% fewer seams than a traditional 12-panel ball. Nike didn’t stop there and went to its All Conditions Control department and borrowed some 3D ink to ensure optimal grip in the dry and wet whilst adding ‘micro-flaps’ to further optimise aerodynamic stability.

The Nike Flight is going to be official Premier League ball for 2020/2021 and is available now for £119.95 and can be purchased from the button below.

Park guell and Barcelona v Sevilla

As you guys may have guessed I am in Barcelona for a few days.

Today was quite a busy day. Headed down to the famous park Guell. This park is an open space where the architect gaudi was free to go a little mad and design his own back garden. He built a house which should be in a fairy tale. All the seats are covered in mosaic designs which are beautifully finished and are surprisingly ergonomically supportive.

There were a few street performers which to be perfectly honest added to the whole experience. It built up a relaxed atmosphere so you felt that this is a place you can come and let time pass you by as you stand and admire art.

After that, I was lucky enough to get a ticket to watch Barcelona v Sevilla. This is my first experience in a stadium so large.
My first thoughts when climbing to my seat is this stadium is pure insanity. The amount of people that are seated are around 95,000. Even though I was a cheapskate and got the cheapest ticket I managed to watch the game perfectly fine. Maybe not seeing blades of grass being sheared when a defender goes in for a tackle but able to watch without distraction.

Lets just say the game didn’t end as i expected. would have loved to see a goal or two but in the end had to be satisfied with a saved penalty from Messi and two red cards ( for the Sevilla team).

it looked like Messi wasn’t on top form giving away some simple passes but every so often during the match, his magic seems to start firing up and the history of the beautiful game is rewritten.

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