There is no need to beat around the bush, those that know will have watched the event live. If you didn’t, this is for you. Apple has released four new iPhones – iPhone 12, 12 Mini, 12 Pro and 12 Pro Max.
The key takeaways from it is 5G connectivity for all phones, the design harks back to the iPhone 4 with stainless steel frame but with a 2020 form factor and four sizes and prices.
iPhone 12 and 12 Mini
So let’s get to the 12 Mini -it is 5.4-inch iPhone, suitable for those you truly dislike the massive screen craze. It doesn’t lose out on any of the larger phones, still getting 5G connectivity, IP68 rating and the Super-Retina XDR display. The iPhone 12 is the same but in a larger 6.1-inch format fitted with the same A14 Bionic chip, the double rear cameras and a new Ceramic Shield front cover, said to provide the biggest jump in durability for an iPhone. The phones also introduce MagSafe, high-powered wireless charging using magnets that opens up to a new world of accessories that can easily attach to the iPhone.
Both phones will be available in five aluminum finishes, including blue, green, black, white, and (PRODUCT)RED with either 64GB, 128GB and 256GB storage. The iPhone 12 starts at $799 and the 12 Mini starts at $699 with deliveries starting October 23rd and November 13th respectively.
iPhone 12 Pro and Pro Max
If those phones didn’t really take your fancy, the 12 Pro and Pro Max are those targeting the serious photographers and videographers. Offered as a 6.1-inch or 6.7-inch Super-Retina XDR screen with 1200 nits of brightness. As with the other 12s, the Pros come with IP68 rating, Ceramic Shield front cover, 5G connectivity, A14 Bionic chips and MagSafe. What makes these the Pro versions are the camera systems.
The iPhone 12 Pro features the new seven-element lens Wide camera with an ƒ/1.6 aperture, with a 27 percent improved low-light performance in photo and video; the Ultra Wide camera with a 120-degree field of view, perfect for capturing more scene in tight spots; and a 52 mm focal length Telephoto camera, bringing the optical zoom range to 4x. iPhone 12 Pro Max takes the pro camera experience even further – the ƒ/1.6 aperture Wide camera sensor has 1.7μm pixels for a massive 87 percent improvement in low-light conditions. It also includes the expansive Ultra Wide camera and a 65 mm focal length Telephoto camera for increased flexibility with closer shots and tighter crops. Combined, this system offers 5x optical zoom range. And then there is Apple ProRAW which allows users to shoot in RAW but also keep the computational functionality of using an iPhone giving full creative control over color, detail, and dynamic range natively.
If that wasn’t enough, Apple has added LiDAR to the Pro line. This allows the camera system to measure light distance and use pixel depth information to create a better image or scene. This is great for AR and greatly improves autofocus in low-light.
Then onto video. The Pro series is said to be the first and only devices that enable end-to-end HDR video with Dolby Vision, up to 60fps. This allows users to grade live and then can be sustained during editing straight from the Photos app.
Both of the Pro series will be made available in 128GB, 256GB, and 512GB models in graphite, silver, gold, and pacific blue starting at $999 for the 12 Pro and $1,099 for the 12 Pro Max delivered from October 23rd and November 13th respectively.