Nike x Fear Of God collection

Jerry Lorenzo, Founder of Fear of God says that the basketball practice short carries the same emotional weight as five pocket denim, built up in the 80s and 90s.

He has teamed up with Nike to accentuate these American classics and highlight the emotion of sport through garments. The mesh short started off as functional wear is now being recreated as an evocation of of an era when style by how items were worn, not the item itself.

“This is how we think players should come to the arena — we’re really trying to take it back to more honest times,” says Lorenzo. “It was different then, it wasn’t so much about the garments in the way that it is today. It was really about the guys. They could have been stepping on the backs of their shoes, because they just didn’t feel like putting them on …but it just looked so cool.”

This new collection reimagines classic NBA warmup and practice pieces through Fear of God’s aesthetic prism. The garments combine old- and new-school elements with clean silhouettes and premium materials for a comfortable, modernized expression of shoot-around style.


Nike is bridging the gap between data and design

Nike has recently announced a new apparel line that fuses athlete data with design. We have seen something similar when Adidas announced the FUTURECRAFT.STRUNG concept for shoes.

“Athlete data and digital design converge, a mastery of body-motion study meets virtuosic traditional craftsmanship and cushioning platforms are reworked in experimental new silhouettes.” The unconstrained application of these elements comes to fruition in the Nike Design Exploration. The latest in this journey is ‘Every Stitch Considered,’ a lifestyle collection that combines craftsmanship with data-informed fit and function.

Kurt Parker, Nike VP of Apparel Design said, “Every Stitch Considered is ultimately a sportswear-inspired lifestyle collection, but our unique understanding of the body in motion, based in decades of scientific study, paired with dedicated old-world Italian craftsmanship, sets these garments apart as distinct, timeless articles.” The collection will be released on October 26th.