Adidas Superstar 80s X SNS ‘Kinenbi’

Adidas and famed streetwear brand SNS (SneakersNStuff) have teamed up with renowned designer Kazuki Kuraishi for the “Kinenbi” collection. Kinenbi translates to “anniversary” or “in celebration of” in honour of the Adidas Superstars 50th anniversary.

Alongside the trainers, there are a number of other apparel items from t-shirts, mohair cardigans and parkas. For the offset, the colours scheme is a traditional one using the original black and white colour scheme.

However, it is a vegan construction using a Velcro upper, from the black dyed heel tab, stripes to the white panelling allowing further customisation.

Four patches are included with the shoes, two of which are a flora variation whilst the other two are focused on branding including the SNS KZK patch as well as KINENBI.

The trainers are limited and have been sold via a raffle.


Adidas is back in cycling after 15 years

The Road Shoe is the first shoe from Adidas for professional road cyclists since 2005. Cycling had been something close to Adi Dassler’s heart when he started making cycling shoes in the 1950s in the iconic white three stripes on a black silhouette.

Consultations with cycling communities in London, Los Angeles and Germany highlighted that the culture of cycling is changing and showed a greater demand for versatile products that fit into lives on and off the bike. 

The shoe looks familiar, similar to that worn by Pelé in 1958 – the Copa Mundial. It uses recycled material with added fiberglass elements to provide stiffness to the soleplate, without added weight. The upper is made with a high-performance PRIMEGREEN upper, made from 100% recycled material, while the lace tightening system and toggle ensures that cyclists of all levels of experience are able to lock in and achieve a perfect fit. 

The shoes are available now for £130, with more colourways being added in 2021.

Human Race Football shirts

If you could redesign your favourite football shirt, what would influence it? Memories of great matches, significant moments and memories?

That’s what Pharrell Williams, Human Race Creative Director chose to do. Each football shirt has been inspired by each club’s past, with their legacies serving as the foundations of the design process, reflecting today’s football culture through the lens of Human Race.

With a hand-painted aesthetic, the club crest and partner logos are created to give a unified look through style. This is the first time these clubs have collaborated together on a project like this, helping demonstrate that football is for everyone.

The clubs involved are; Arsenal, FC Bayern Munich, Juventus, Manchester United and Real Madrid. The full kits are available now on

Adidas STRUNG – The future of trainers?

Adidas has been pushing innovation over and over with its shoes, 4D lattice technology for the midsole was phenomenal – 3D printing brought mainstream. Now the Adidas Future team has worked on how robotics and athlete data can influence trainers.

They created a software known as STRUNG to create uppers using that data. It selects each individual thread and  and data-mapped for a seamless, lightweight fit. This goes away from traditional methods of knitting where threads can typically only be set horizontally or vertically. With this technology the engineers can determine where every thread needs to set in any given direction, creating the lightest and strongest textile design.

The first product using this technology is FUTURECRAFT.STRUNG which combines the upper technology with the 4D lattice midsole to be the industry’s first ever fully athlete data-coded shoe used for runners that run short distances at 5m/s or faster. Every millimetre of the shoe precisely tuned or “coded” to support movement and performance during these fast runs.

This shoe is an example of what Adidas can do with the technology and is still working toward a shoe that can be released to the masses for later in 2021 or early 2022. It will be interesting what other sneaker makers come up with to compete.

Adidas X Parley UltraBoost 4D trainer

Adidas teamed up with Parley for the Oceans nearly five years ago, to create collections of clothing and footwear from recycled plastics and polyester yarn to commemorate World Oceans Day.

Parley For the Ocean’s forte is turning ocean plastic into sustainable and upcycled fabric and when you use it on a trainer – you get the Adidas X Parley UltraBoost 4D.

The knit upper is made with yarn spun from upcycled plastic waste, showcases signature blue strands. An innovative lattice 4D midsole is precisely tuned to deliver controlled energy return with every stride. This product features Parley Ocean Plastic – upcycled plastic waste intercepted on remote islands, beaches, coastal communities, and shorelines, preventing it from polluting our oceans. The trainers are on sale now, for £199.95.