Adidas is back in cycling after 15 years

The Road Shoe is the first shoe from Adidas for professional road cyclists since 2005. Cycling had been something close to Adi Dassler’s heart when he started making cycling shoes in the 1950s in the iconic white three stripes on a black silhouette.

Consultations with cycling communities in London, Los Angeles and Germany highlighted that the culture of cycling is changing and showed a greater demand for versatile products that fit into lives on and off the bike. 

The shoe looks familiar, similar to that worn by Pelé in 1958 – the Copa Mundial. It uses recycled material with added fiberglass elements to provide stiffness to the soleplate, without added weight. The upper is made with a high-performance PRIMEGREEN upper, made from 100% recycled material, while the lace tightening system and toggle ensures that cyclists of all levels of experience are able to lock in and achieve a perfect fit. 

The shoes are available now for £130, with more colourways being added in 2021.

Author: Nikolai Attard

Just a Malteser living in London, working as a PR/social media consultant and writing about things I find interesting on the side.

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