Nike x Fear Of God collection

Jerry Lorenzo, Founder of Fear of God says that the basketball practice short carries the same emotional weight as five pocket denim, built up in the 80s and 90s.

He has teamed up with Nike to accentuate these American classics and highlight the emotion of sport through garments. The mesh short started off as functional wear is now being recreated as an evocation of of an era when style by how items were worn, not the item itself.

“This is how we think players should come to the arena — we’re really trying to take it back to more honest times,” says Lorenzo. “It was different then, it wasn’t so much about the garments in the way that it is today. It was really about the guys. They could have been stepping on the backs of their shoes, because they just didn’t feel like putting them on …but it just looked so cool.”

This new collection reimagines classic NBA warmup and practice pieces through Fear of God’s aesthetic prism. The garments combine old- and new-school elements with clean silhouettes and premium materials for a comfortable, modernized expression of shoot-around style.

Author: Nikolai Attard

Just a Malteser living in London, working as a PR/social media consultant and writing about things I find interesting on the side.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.