Nike is bridging the gap between data and design

Nike has recently announced a new apparel line that fuses athlete data with design. We have seen something similar when Adidas announced the FUTURECRAFT.STRUNG concept for shoes.

“Athlete data and digital design converge, a mastery of body-motion study meets virtuosic traditional craftsmanship and cushioning platforms are reworked in experimental new silhouettes.” The unconstrained application of these elements comes to fruition in the Nike Design Exploration. The latest in this journey is ‘Every Stitch Considered,’ a lifestyle collection that combines craftsmanship with data-informed fit and function.

Kurt Parker, Nike VP of Apparel Design said, “Every Stitch Considered is ultimately a sportswear-inspired lifestyle collection, but our unique understanding of the body in motion, based in decades of scientific study, paired with dedicated old-world Italian craftsmanship, sets these garments apart as distinct, timeless articles.” The collection will be released on October 26th.


Author: Nikolai Attard

Just a Malteser living in London, working as a PR/social media consultant and writing about things I find interesting on the side.

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