Swatch Bioreloaded: WATCHES

March 1st, 1983. A new player came into the watch world – Swatch and it quickly made waves in the industry. Releasing 12 colourful watches, each comprised of 51 individual parts, well made and at a reasonable price. The market went wild for them.

Now in 2020, Swatch is looking back at those original watches but with a new spin on materials. This new collection of six models offer reinterpretations of the first Swatch watches and feature bespoke typography as well as two newly introduced bio-source materials extracted from the seeds of a castor plant.

Even the packaging is made of paperfoam, consisting of an innovative mix based on potato and tapioca starch. The packaging made with an injection molding process is fully biodegradable and can be recycled with paper waste or even composted at home. Not many watch collectors will be doing that though.

Author: Nikolai Attard

Just a Malteser living in London, working as a PR/social media consultant and writing about things I find interesting on the side.

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